FocusFuelFocusFuel is set to release a new Limited-Edition flavor of its caffeinated gummy candy that comes complete with an in-game item for Assassin’s Creed: Shadows.
After months of delays, Assassin’s Creed: Shadows will finally be released on March 20, 2025, and will be available on PC, PlayStation 5, and Xbox.
Fans are gearing up for the long-awaited launch, and Ubisoft has begun partnering with companies to provide in-game content before it’s even released.
FocusFuel is one of those companies, and its new Citrus Yuzu gummies come with an exclusive sword for the upcoming game.
FocusFuel gummies come with exclusive naginata
FocusFuel has partnered with GNC for this release as the Citrus Yuzu flavor will roll out to 2,000 stores throughout the United States.
Each pack will cost $5.49, and the gummies have 100mg of caffeine each. Eating two is just over the caffeine serving in a regular-sized Red Bull, while four of them will equal the caffeine inside a can of Prime Energy.
Those who purchase a pack of FocusFuel’s Citrus Yuzu gummies will receive a code for Assassin’s Creed: Shadows that will give them an exclusive naginata sword aptly titled the “Blade of Focus and Courage.” It will also come with a pack of in-game currency.
FocusFuelBuyers who redeem the code before the game’s March launch will have the sword available as soon as they boot into the game.
FocusFuel isn’t the only company that partnered with Assassins Creed: Shadows for a limited-edition product and in-game item release. Sprecher, the company that purchased 100 Thieves’ energy drink Juvee in early 2024, has released a limited-edition rootbeer designed around the game.
It provides a free in-game weapon, the Slash of Sprecher Naginata, which features custom artwork and “enhanced firepower” to give players a leg up against their enemies.
