Kai Cenat has once again set a new Twitch subscriber record, surpassing 728,600 subscribers during his Mafiathon 3 broadcast.
The all-time Twitch sub record has changed hands a few times in recent years. Cenat’s first Mafiathon in March 2023 reached 306,621 subs, overtaking Ludwig’s long-standing mark. That was topped later in the year when VTuber Ironmouse amassed 326,252 subs during her charity subathon.
Cenat responded with Mafiathon 2 in late 2024, which pushed him to an unprecedented 728,532 subs, more than doubling Ironmouse’s tally.
Now, he’s in the midst of Mafiathon 3 and has already delivered another record-breaking moment. On day 24 of the marathon broadcast, Cenat has eclipsed his own 728,532 milestone, setting a new benchmark for Twitch subscriptions.
Kai Cenat breaks Twitch sub record yet again
As with previous events, Mafiathon 3 has been filled with non-stop content and high-profile guest appearances, helping fuel the surge in subscribers. The month-long format encourages fans to keep the counter running, making each subathon a new spectacle in Twitch history.
For comparison, without the subathon format, the highest subscriber peak was Ninja’s 269,000 back in April 2018. Cenat’s latest feat more than doubles that figure, cementing his dominance on the platform.
It’s not slowing down here, however. Cenat has ambitions of clearing 1 million Twitch subs in total. That’s been the goal from the very beginning, with the stakes involving his hair. Should Cenat clear the target, he’s promised LeBron James will appear on stream to shave the streamer’s head.
15% of subscriber revenue is set to go towards the construction of a new school in Nigeria, an act Cenat committed to last year and quickly came under scrutiny for.
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For everything happening during the event, check out our full Mafiathon 3 hub.