ROG Xbox Ally handheld release date revealed at Gamescom

White ROG Xbox Ally on the left, Black ROG Xbox Ally X on the right

Xbox and Asus have partnered to make the ROG Xbox Ally and ROG Xbox Ally X, giving fans the Xbox handheld they’ve always wanted in the process.

Xbox fans have spent years begging Microsoft to release their own branded handheld, and on June 8, 2025, it was finally revealed during the Xbox Showcase.

The Seattle-based gaming company has partnered with Asus to bring fans the ROG Xbox Ally and ROG Xbox Ally X, new versions of the company’s existing handhelds.

Here’s everything we know about the new Xbox gaming device, including specs, its release date, and more.

Release Date

The ROG Xbox Ally and ROG Xbox Ally X handhelds will release on October 16, 2025

  • White ROG Xbox Ally handheld with the Xbox App showing on the screen
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Preorders have not been revealed, but Best Buy already has online listings of the ROG Xbox Ally, ROG Xbox Ally X, charging dock, and a case for the upcoming handheld.

ROG Xbox Ally and ROG Xbox Ally X price speculation

While we received the release date during Gamescom 2025, Xbox did not reveal how much the ROG Xbox Ally will cost at release.

However, leaks suggest the base model ROG Xbox Ally will cost $549.99, with the higher-end model coming in at $899.99.

Trailer

The handheld was revealed during the Xbox Showcase on June 8, 2025, in the first trailer for the device.

ROG Xbox Ally specs

Here are the specs for both the Asus ROG Xbox Ally and Asus ROG Xbox Ally X handhelds:

On top of running Windows 11, Microsoft has revealed a new Xbox software experience that will launch with the ROG Xbox Ally devices.

Related

We’ve already seen updates to the Xbox PC app that will help shape this new handheld experience, as Xbox Insiders can now access games from Steam, Battle.net, and more from inside the app.

Instead of loading straight into the Windows desktop, it will instead open into a new version of the Xbox app that will handle almost everything you’ll need to do on the handheld, just like how Valve’s Steam Deck opens straight into Steam.