Fortnite adds Roblox-style marketplace with direct V-Buck sales

Fortnite will let creators sell in-game items for V-Bucks, a move that could rewrite how players spend.

For years, Fortnite’s V-Buck economy steadily evolved. Epic raised prices, then let players buy exact amounts instead of rigid packs.

At the same time, UEFN changed how Fortnite operates. Players spent billions of hours across creator-made islands while Epic paid creators hundreds of millions yearly, which proves Fortnite worked as a massive creative platform beyond battle royale.

These shifts showed Epic was determined to keep it alive as both a game and a hub for entertainment. On September 18, 2025, Epic confirmed the next step.

Fortnite adds direct V-Buck sales for creators

Starting in December, creators will be able to sell their own items inside Fortnite islands, with players buying them using V-Bucks.

For the first time, community map makers can cash in directly instead of watching Epic take it all.

Epic Games

Epic explained the move in detail. “Developers will be able to sell items directly from their Fortnite islands, opening up new revenue potential,” it said.

Roblox already uses a similar model, where developers create, publish, and sell directly to players. Fortnite is now chasing that same marketplace strategy, but the difference lies in payouts. Roblox typically advertises lower percentages for creators, while Fortnite’s launch period offers a far larger share.

By undercutting Roblox’s margins, Epic is making a clear pitch: build in Fortnite instead. The UEFN ecosystem already mirrors Roblox’s structure, with tools, engagement payouts, and even a new “Sponsored Row” for discoverability that functions like Roblox’s promoted experiences.

Fortnite creator payouts explained

Under the system, Fortnite creators will receive about 74% of revenue through December 31, 2026 for in-game sales. After January 1, 2027, that drops to about 37%. Roblox creators, by contrast, get about 25% of every dollar spent in experiences.

For sponsored experiences, Fortnite is offering 100% of ad revenue through December 31, 2026, before shifting to 50% starting January 1, 2027. Roblox creators currently receive 0% of sponsored ad revenue.

Epic also promised new APIs and UEFN tools for selling durable and consumable items. They’re clearly pushing creators to treat Fortnite like a full storefront, not just a playground for experiments.

This change highlights where Epic is steering the platform. Fortnite stopped being just a battle royale a long time ago. Now it’s shaping into a full economy where community projects stand shoulder to shoulder with Epic’s own.