TIKTOK: demi_jane1, sadiebass16TikTok has removed the viral AI ‘Chubby’ filter, after it sparked widespread backlash, with some arguing its portrayal of body types promotes a harmful message.
The now-deleted filter, created on the video-editing app CapCut, digitally altered a person’s appearance to simulate significant weight gain. While some users found the trend amusing, many criticized it as insensitive and offensive.
The TikTok trend featured videos where users showed their unedited appearance before the filter transitions in, morphing their image into a “chubbier” version.
Many accompanied the transformation with jokes about going to the gym, regretting recent meals, or bursting into laughter at the results. These videos racked up millions of views and dominated For You Pages.
Some users defend the filter, dismissing the controversy as overblown. “It’s just a joke,” one commenter argued. Another claimed, “It’s not that serious, snowflakes.”
AI filter slammed on TikTok
However, the trend drew significant criticism, with many labeling it harmful. “Why is body shaming still a thing in 2025?” one user questioned. Another added, “This is so insanely offensive and insensitive. People are literally turning a struggle or an insecurity into A TREND and describing it as ‘disgusting.'”
TikTok creators have also spoken out against the filter and its viral use. Creator stellasolodventures shared a video of herself enjoying the beach, addressing the trend with the caption: “Nah, just my real life body that you’re taking the mick out of.”
Another creator, sadiebass16, shared her frustration, saying, “This is people’s reality, and you’re taking the p*ss out of it. Why have we gone back so many years? Are we going back to the 2000s?”
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Many critics argue the trend perpetuates harmful stereotypes and insecurities, particularly for individuals whose natural body types resemble the filter’s effects.
‘Chubby’ filter pulled from TikTok
After facing significant backlash, the controversial ‘chubby’ CapCut effect was removed from TikTok. The platform also informed the BBC that it was reviewing videos that had used the effect. These posts were being made ineligible for recommendation and restricted from appearing on teen accounts.
TikTok further stated that any videos violating its community guidelines – such as those involving bullying or harassment – would be taken down entirely.
This isn’t the first time a filter has sparked criticism on TikTok. In 2023, creators spoke out against the ‘Bold Glamour’ filter which, according to them, promotes body dysmorphia.