New Twitch ad rule heavily impacts revenue for temporarily banned streamers

Twitch has revealed new rules that will limit ads on channels with certain content violations, impacting their monetization in the process.

Ads have been a major way for Twitch streamers to make money on the platform over the years, allowing them to become less reliant on subs from viewers.

Streamers can stick with the platform’s preroll options, where ads automatically play throughout the stream, or run their own ad slots around breaks in the stream.

On Wednesday, April 2, Twitch introduced its new advertiser-friendly content guidelines that change how ads are run on channels based on content and account enforcements.

Twitch will now limit ads on some streams

“Your content and account enforcements may affect your ability to run ads,” said Twitch in a post on X.

With the changes, ad limits will now apply to streamers who have faced account suspensions for specific reasons, including hateful conduct violations, gambling, violence, sexual content, and nudity policies.

Twitch says it’ll update users about potential ad limits through emails and the Appeals portal on the website. However, it’s unknown if ad limits will eventually expire after a set amount of time or if they’re permanent once enacted.

X: Twitch

After launching the Pools, Hot Tubs, & Beaches category back in 2021, Twitch began to allow advertisers to remove their ads entirely from the bikini-laden streaming category. This was expanded to every category on the site.

However, this is the first time Twitch will limit all ads on a channel based on account suspensions.

Alongside the ads update, the Amazon-owned company also revealed changes to the mobile app’s clips feed as well as a TikTok-like subfeed option on the mobile Live Feed. Users can now choose between different categories, like VTubers, to only see streams being broadcasted in that category.

It also rolled out the sponsorship tab to users around the world, allowing users to get deals with some of the biggest brands more easily than they ever could before.

Meanwhile, a new Dexerto report revealed that banned streamers have continued to be paid by Twitch by auto-renewing their viewers’ subscriptions.