TwitchTwitch has responded to claims that ad revenue is apparently at an “all-time low” from streamers Knut and Mizkif, with Knut using Kick to make up some of the difference.
Successful content creators have plenty of different revenue streams, but the majority of streamers rely on Twitch subscriptions and ad revenue. Both fluctuate quite a bit, which can cause a fair few down months for creators.
We’ve seen this in the past, most notably with YouTube’s ‘adpocalypse’ in 2017, as advertisers wanted a shift towards family-friendly content. It happened again in 2019 too, with major brands like Disney, Epic Games, and Nestle pulling advertising on the site for a significant period.
In the last few months, a number of big companies have reportedly walked away from Twitch as well. Chevron confirmed they’d pulled advertising and issued a statement condemning “hurtful” comments made at a TwitchCon panel.
Knut & Mizkif record “all-time low” ad revenue on Twitch
Some streamers have feared an adpocalypse on the Amazon-owned platform, and according to Knut, advertiser revenue has dropped to an “all-time low” for some streamers.
“Ad revenue is an all-time low,” the Norwegian streamer said. “It’s not down to zero, this (graphic) is a little bit overdone, this is a little bit exaggerated. It isn’t cut down to 10%, but it is down.
“I talked to Mizkif about it yesterday as well, and he said he looked at his and when he saw his dashboard, his ad revenue compared to before is so s*it. But it’s good that we have KICK as well that can help us.”
Speaking to Dexerto, Twitch addressed these claims, saying: “Our own numbers indicate that ad and Turbo revenue across our community haven’t declined. It’s also worth noting that things like seasonality, content streamed, and viewership all contribute to earnings differences and fluctuations over time.
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“Ultimately, our goal is to make it easier for streamers to make a living and succeed on Twitch, and we’ve built (and continue to build) avenues that make that more possible – from ads availability to turbo, to subs and bits, and so on.”
Both Twitch and KICK have allowed multi-streaming across different platforms now, and that is a route some streamers have taken. However, doing so will limit the revenue you can make on the Stake-backed platform by up to 50%.